Since day one, our mission has been to create the highest-quality products at approachable prices. We’re excited to announce that we are now Leaping Bunny certified as a cruelty-free brand.

But what does it mean to be a cruelty-free skincare brand? The increased focus surrounding ethical manufacturing processes has made brands and customers alike evaluate their production and consumption behaviors, respectively.

What does it mean to be cruelty-free?

According to the US Food and Drug Administration (FDA), there is an ‘unrestricted use’ of the phases “cruelty-free” and “not tested on animals” as there are no legal definitions for either term. This can lead to creative interpretation, of sorts, on the brand’s part to present the most-favorable representation of its manufacturing process and ingredient selection integrity. Once again, marketing trends outpace regulation.